How does greenwashing affect green branding equity and purchase intention? An empirical research

AKTURAN U.

MARKETING INTELLIGENCE & PLANNING, cilt.36, sa.7, ss.809-824, 2018 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 36 Sayı: 7
  • Basım Tarihi: 2018
  • Doi Numarası: 10.1108/mip-12-2017-0339
  • Dergi Adı: MARKETING INTELLIGENCE & PLANNING
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.809-824
  • Galatasaray Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this paper is to explore the relationship among greenwashing, green brand equity, brand credibility, green brand associations and purchase intention.