Akademik Veri Yönetim Sistemi
ATINER’s Conference Paper Proceedings Series MED2023-0284, Athens, Yunanistan, 8 - 11 Mayıs 2023, sa.20230284, ss.1-15
In the wake of advancements in production and escalation in conditions of competition, the concept of identity has gained importance in our day; and corporations, the number of which are growing each passing day, have started to be recognized with their unique corporate identities they have created with the purpose of introducing themselves and being distinguished from other corporations. The aspect that attracts attention initially when the historical development process of corporate identities is studied, is the utilization of symbols. Colours, emblems and flags have been in the forefront since the early periods of history, as indicators of identity. When studied with regard to the historical development process of corporate identities, the earliest examples of these indicators can be observed in the Ottoman Empire. Even though it is not possible to make a reference to a study initiative in the field of public relations, or an effort in communications, it is known that flags, tughras, and colours were utilized with this purpose, during the Ottoman period. For instance, communities and congregations were presented by different colours determined with the orders from the Sultan. However, the major development in Turkey, concerning corporate identities, occurred during the Republic period. As a result of transition to the multi-party period and new developments in trading, the need of creating corporate identities have gained an even higher importance.
The purpose of this study is to analyse the efforts in establishing corporate communication and creating corporate identities in Turkey, within the framework of a historical process and through examples. In line with this purpose, the implementations of corporate communication and corporate identity in Turkey, that have been adopted since the establishment of the Republic are going to be discussed in the light of various examples, while the efforts in establishing communication and creating identities, and the methods employed during the Ottoman Empire period are going to be reviewed.