Identifying The Factors Effecting The Brand Loyal Consumers: The Impacts Of Quality, Fashion, Brand Conscioussness And Confusion By Overchoice

Akturan U., Yaraş E.

3rd International Conference on Business, Management and Economics, İzmir, Turkey, 13 June 2007, pp.1-10

  • Publication Type: Conference Paper / Full Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.1-10
  • Galatasaray University Affiliated: Yes