Identifying The Factors Effecting The Brand Loyal Consumers: The Impacts Of Quality, Fashion, Brand Conscioussness And Confusion By Overchoice

Akturan U., Yaraş E.

3rd International Conference on Business, Management and Economics, İzmir, Turkey, 13 June 2007, pp.1-10, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: İzmir
• Country: Turkey
• Page Numbers: pp.1-10
• Galatasaray University Affiliated: Yes