Digital Marketing: Reviewing the Field Through Science Mapping Technique

Cavdar Aksoy N., Tümer Kabadayı E., Kocak Alan A.

in: Handbook of Research on Technology Applications for Effective Customer Engagement, Norazah Mohd Suki, Editor, IGI Global, Pennsylvania, pp.141-162, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.141-162
  • Editors: Norazah Mohd Suki, Editor
  • Galatasaray University Affiliated: No