Marketing Strategy Selection in New Product Development using Fuzzy Linear Programming

DOĞU E., ALBAYRAK Y. E., GÜRBÜZ T.

6th International Colloquium on Business Management (ICBM), Bangkok, Thailand, 19 - 22 August 2013, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Bangkok
  • Country: Thailand
  • Galatasaray University Affiliated: Yes