The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics
Copy For Citation
Akturan U., Yeniçeri T.
7th Global Conference on Business and Economics , İzmir, Turkey, 13 October 2007, pp.1-11
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Publication Type:
Conference Paper / Full Text
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City:
İzmir
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Country:
Turkey
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Page Numbers:
pp.1-11
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Galatasaray University Affiliated:
Yes