The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics
7th Global Conference on Business and Economics , İzmir, Turkey, 13 October 2007, pp.1-11, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: İzmir
- Country: Turkey
- Page Numbers: pp.1-11
- Galatasaray University Affiliated: Yes