The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics
Akturan U. , Yeniçeri T.
7th Global Conference on Business and Economics , İzmir, Turkey, 13 October 2007, pp.1-11
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Publication Type:
Conference Paper / Full Text
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City:
İzmir
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Country:
Turkey
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Page Numbers:
pp.1-11