Publications & Works

Published journal articles indexed by SCI, SSCI, and AHCI

Articles Published in Other Journals

Refereed Congress / Symposium Publications in Proceedings

Yenilikçilik ve Deneyim Perspektifinden Mobil Ödeme Sistemleri

ULUSLARARASI ÜRETİM VE TEDARİK ZİNCİRİ SEMPOZYUMU, Turkey, 08 September 2022

MÜŞTERİ VATANDAŞLIK DAVRANIŞININ DİJİTAL DÜNYADAKİ YÜKSELEN DEĞERİ

8th Global Business Research Congress, İstanbul, Turkey, 09 June 2022, vol.15, pp.169-172

Which Physical Environment Dimensions Really Affect People in Restaurants?

13th International Strategic Management Conference, Podgorica, Montenegro, 6 - 08 July 2017, pp.77-88

Books & Book Chapters

TÜKETİCİ BAKIŞ AÇISIYLA MOBİL ÖDEME SİSTEMLERİ

in: SOSYAL BİLİMLERDE SEÇME KONULAR, Doç. Dr. Hasan ÇİFTÇİ Dr. Merve ERDOĞAN Dr. Mehmet DEMİRDÖĞMEZ, Editor, İKSAD, pp.43-71, 2022

The Pandemic: Learning the Way of Continuous Communication With Customers

in: Frameworks for Sustainable Development Goals to Manage Economic, Social, and Environmental Shocks and Disasters, , Editor, IGI Global, pp.24-46, 2022

The Rise of Digital Transformation Within Businesses in the Pandemic

in: Handbook of Research on Digital Transformation Management and Tools, , Editor, IGI Global, pp.113-132, 2022

GERİLLA PAZARLAMA ÜZERİNE BİR İNCELEME

in: Genel İşletme Çalışmaları, Yılmaz Sefer, Nakiboğlu Mehmet Ali Burak, Editor, Akademisyen Yayınevi, pp.225-240, 2021

Digital Marketing: Reviewing the Field Through Science Mapping Technique

in: Handbook of Research on Technology Applications for Effective Customer Engagement, Norazah Mohd Suki, Editor, IGI Global, Pennsylvania, pp.141-162, 2020

How Do Customers Become A Citizen Of A Brand? The Power of Experience and Love

in: Sosyal Bilimlere Multidisipliner Bakış, Prof. Dr. Ayhan Aytaç,Prof. Dr. Gülsen Demir,Prof. Dr. Mustafa Talas,Doç. Dr. Bekir Kocadaş, Editor, Güven Plus Grup A.Ş. Yayınları, İstanbul, pp.384-404, 2018

SEGMENTING CULTURAL INSTITUTIONS: EXAMPLE OF THEATERS

in: RESEARCHES ON SCIENCE AND ART IN 21 ST CENTURY TURKEY, ARAPGIRLIOGLU, Hasan ATIK, Atilla ELLIOTT, Robert L. TURGEON, Edward, Editor, Gece Kitaplığı, pp.1017-1029, 2017