RETAILING RESEARCH

Hi,

Welcome to the web page of The Retailing Research Group, PERAR! Retail industry is all about rapid changes and transformations. This is because retailers are the touch points of companies/brands to the consumers, and also they act in a highly global environment. On that sense, current knowledge is vital in this industry.

The PERAR Group aims to generate and disseminate knowledge on retailing-related issues, and hence, to increase the cooperation between the retail industry and the academy.

You can also follow our work from our site: https://www.perakendearastirmalari.com/

Recent Publications

Pre-, During-, and Post-COVID-19 Era in Retailing: Multi-Channel and Omni-Channel Retailing

Akturan U., Erşen D., Bilgin F.
in: Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics , Şahver Omeraki Çekirdeçi,Özlem İngün Karkış,Suna Gönültaş, Editor, IGI Global, New York, pp.1-23, 2021

Akturan U.
Beta Basım Yayım Dağıtım, İstanbul, 2011

Owners vs.Non-owners of Loyalty Cards: Identifying The Discriminating Variables Cocerning Retailer Equity Perception and Purchasing Behaviour

Akturan U., Yeniçeri T., Yaraş E.
Academy of Marketing Conference, Aberdeen, United Kingdom, 08 July 2008, pp.1-6

Akturan U.
Marmara Üniversitesi İİBF Dergisi, vol.25, no.2, pp.631-642, 2008 (Peer-Reviewed Journal)

Determining Consumer Based Retailer Equity and the Discrimination of Frequent Shoppers An Emprical Study

Akturan U., Yaraş E., Yeniçeri T.
Boğaziçi Journal Review of Social, Economic and Administrative Studies, vol.22, no.1, pp.73-88, 2008 (Scopus)

Perakendeciler ve Tüketiciler Açısından Perakende Markalar: Kavramsal Bir Çerçeve

ECEVİT M. Z., AKTURAN U.
Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.6, no.5, pp.160-171, 2017 (Peer-Reviewed Journal)