Publications & Works

Publication Network
Articles 13
All (13)
SCI-E, SSCI, AHCI, ESCI (3)
ESCI (3)
Scopus (3)
TRDizin (4)
Other Publications (5)

1. A Consumer Behavior-Oriented Look at the Psychology of Money in Financial Services Marketing

GÜRŞEN A. E., ŞEKERKAYA A. K.
Manas Journal of Social Studies , 2025 (TRDizin)

2. An Examination Of The Factors Shaping Consumers' Banking Service Preferences In Digitalization Process

GÜRŞEN A. E., ŞEKERKAYA A. K.
Beykent Üniversitesi Sosyal Bilimler Dergisi , 2024 (Peer-Reviewed Journal)

3. ‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury

Gürşen A. E.
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi , vol.11, no.1, pp.240-263, 2024 (TRDizin) identifier

4. The effect of flow experience on reuse intention of mobile navigation apps: The mediating role of location-based mobile service quality

ÖZKAN E., YAŞİN B., GÜRŞEN A. E., AKPINAR H. M.
TOURISM & MANAGEMENT STUDIES , vol.20, pp.1-19, 2024 (ESCI, Scopus) identifier

5. Un Espace Commun Pour Le Comportement du Consommateur et L’Anthropologie : Le Comportement de Don

Gürşen A. E.
İzmir İktisat Dergisi , vol.39, no.2, pp.471-487, 2024 (TRDizin) identifier

6. Artificial Intelligence Utilization in Libraries

GÜRŞEN A. E., ÖNCEL A. G., Plaisent M., Benslimane Y., Bernard P.
Athens Journal of Sciences , 2023 (Peer-Reviewed Journal)

7. Consumer Complaint Behavior and Recovery Satisfaction: An Application of the Theory of Planned Behavior

Şekerkaya A. K., Harcar T., Gürşen A. E., Akpınar M.
JOURNAL OF EUROMARKETING , vol.30, pp.4-27, 2021 (Peer-Reviewed Journal)

8. Intellectual Influencer as a New Ambassador in Digital Marketing Communication

GÜRŞEN A. E.
Central European Journal of Communication , 2021 (ESCI, Scopus)

9. Tüketicilerin Çevrimiçi İkinci El Alışveriş Platformlarından Alışveriş Yapma Motivasyonları Üzerine Bir Araştırma: Çevresel Endişenin Düzenleyici Rolü

KURTULUŞ S., ÖZKAN E., AKPINAR H. M., GÜRŞEN A. E., KOMİTOĞLU Ö.
Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , vol.0, pp.85-101, 2021 (TRDizin) identifier

10. Using visual art in product design and consumer responses: The moderating role of product type

GÜRŞEN A. E., ÖZKAN E., BOZBAY Z.
Contemporary Management Research , vol.16, no.4, pp.229-254, 2020 (Scopus) Creative Commons License identifier

11. Art marketing as an emerging area in an emerging market

GÜRŞEN A. E.
ARTS AND THE MARKET , vol.10, no.1, pp.34-52, 2020 (ESCI) Sustainable Development identifier

12. Tüketicilerin Sponsorluk Etkinliklerine Yönelik Tutumlarının Uyum Teorisi Ekseninde Sanat ve Spor Sponsorlukları Kapsamında İncelenmesi

Gürşen A. E., Okumuş A.
Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.8, no.2, pp.206-225, 2019 (Peer-Reviewed Journal)

13. Consumer Evaluations Towards Women-Themed Advertising Practices: A Qualitative Research

BOZBAY Z., GÜRŞEN A. E., AKPINAR H. M., KOMİTOĞLU Ö. Y.
İleti-ş-im , vol.31, no.31, pp.169-190, 2019 (Peer-Reviewed Journal) Creative Commons License identifier
Papers Presented at Peer-Reviewed Scientific Conferences 5

1. Explaining the Relationship Between Artificial Intelligence and Consumer Behavior on the Axis of Consumer Culture

Gürşen A. E.
Congist’24 Social Sciences and Artificial Intelligence: Theory and Practice, İstanbul, Turkey, 18 - 20 December 2024, pp.1, (Summary Text)

2. Cultural Sustainability within the Scope of Cultural and Creative Industries: A Museum Marketing Oriented Perspective

Gürşen A. E.
ICDBME-2024 4th International Congress on Digital Business, Management & Economics, 20 - 22 September 2024, pp.1, (Summary Text) Sustainable Development

3. Corporate Digital Responsability in Company-Consumer Relationship: A Social Contract Theory Approach

Özkan F. N., Gürşen A. E.
6th International Conference: Summer Seminar in Marketing (SSIM 2024) , Warszawa, Poland, 12 - 13 June 2024, pp.1, (Summary Text) Sustainable Development

4. Gelişmekte Olan Bir Pazarda Gelişmekte Olan Bir Alan: Türkiye’de Sanat Pazarlaması

Gürşen A. E.
International Congress of Management Economy and Policy, İstanbul, Turkey, 1 - 02 December 2018, (Summary Text)

5. Retro Pazarlama Etkinlikleri ve İlişkili Olduğu Çalışma Alanları Üzerine Kavramsal Bir İnceleme

GÜRŞEN A. E.
16. Ulusal İşletmecilik Kongresi, Turkey, 4 - 06 May 2017
Books 2

1. Influence of Sociological Factors on Marketing Trends

Gürşen A. E.
in: Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics, KONYALIOĞLU FATMA İREM,ESEN FATİH SİNAN, Editor, Springer Nature Switzerland, Zug, pp.163-197, 2025

2. Sorumlu Pazarlama

Gürşen A. E.
in: Yönetimde Dönüşüm -Geleneksel Yönetimden Sorumlu Yönetim Anlayışına-, Belgin Bahar, Editor, Nobel Yayınevi, İstanbul, pp.129-158, 2023 Sustainable Development
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Publication

20

Publication (WoS)

1

Publication (Scopus)

2

Citation (Scopus)

2

H-Index (Scopus)

1

Citation (Scholar)

5

H-Index (Scholar)

1

Citation (TrDizin)

9

H-Index (TrDizin)

2

Citation (Sum Other)

9

Project

1

Open Access

2
UN Sustainable Development Goals